FASHION UNTITLED2016-18

Mirjana Rukavina investigates the essence of fashion. Or, to put it in hermeneutical terms, she reflects on the constant renewal-repetition of compliance on the border with the real. Her photographic cycle examines the turn and the folds of the visual texture that fashion houses achieve as they create a contiguity between dream and consumption. She stresses how the constructive and fictional attitude of both fashion designers and the production industry around them, is so pervasive as to penetrate the subtlest recesses of image. Thanks to a highly careful and obsessive frame control, the choice of a material detail within a given environment, an object or a logo follows the entire process of visual weaving, by verifying it through its basic compositional elements, where that “laundry of dreams” – as Bachmann defined any sort of advertisement – is almost going to reveal its trick, and yet immediately closes up in order to restore a sharp continuity of knowledge and nostalgia. 
Ilari Valbonesi, curator and art critic
Mirjana Rukavina, YSL, 2016
Mirjana Rukavina, YSL, 2016
Mirjana Rukavina, Armani, 2016
Mirjana Rukavina, Dolce&Gabbana, 2016
Mirjana Rukavina, Pomellato, 2016
Mirjana Rukavina, Versace, 2018
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